Balancing a solid concept with a lighthearted narrative, Órigo emerges as an authentic expression of freedom: whether it’s about experiencing the neighborhood or enjoying home life. A project that highlights the power of interdisciplinary collaboration within real estate development, working simultaneously to align identity and architectural visualization. It represents the point where a new phase for the region begins; where a story starts. The visual identity stems from the idea of a massive carved stone, which inspires the modular system and the brand’s defined lines. This same intention unfolds in the imagery, where contrast and precision are explored—qualities also present in the dynamism of the neighborhood and the calm found just inside the door.
City
Porto Alegre, Brazil
Arquitetura:
@studioronaldorezende
Interiores & Paisagismo:
@tellinivontobel
Imagens & ID Visual:
@studiokota
